Travel Companies on Instagram

Including Instagram in your marketing strategy to promote your business should be a top priority for travel companies. The highly graphic social media network requires no introduction as a powerful tool for promoting your travel services.

Travel firms are well aware of this, and some of the biggest travel corporations have over a million Instagram followers. Travelers can imagine about their ideal vacation place or experience thanks to engaging films and evocative images.

Not to mention that when people go on vacation, Instagram is generally the first place they upload their highly edited photos. As a result, the site is home to millions of beautifully crafted and inspiring images and videos that are meant to catch people's attention.

Instagram is the place to be noticed and to engage for travel companies.

Which Travel Companies are the Most Fascinating Instagram Accounts, and Why?

Use Highly Visual Content

We'd like to believe that all travel businesses that use Instagram are aware of this need. It goes without saying that highly visual material will attract the attention of tourists and win you likes. If you consistently provide high-quality content, you may be able to go one step further and gain followers.

Nat Geo Travel has 26.7 million Instagram followers, and it's easy to see why. A quick glance at their profile reveals stunning and inspiring photography produced by professional photographers.

Similarly, Travel + Leisure, Conde Nast Traveler, and Visit Britain (the official tourist board website for the United Kingdom) all carefully select and publish excellent content on their profiles.

All four of these accounts have a sizable following on the site, and if you look at all four of them, you'll notice that they include a decent write-up with each post to create a compelling backstory and stimulate the attention of their followers even further.

Create An Identity

Use your Instagram content to not only sell your product but also to develop your brand. Abercrombie & Kent and Contiki, for example, use their Instagram accounts to promote their travel offerings, showcase their beliefs, and let people know what they're all about, whether it's luxury travel or great group vacations.

Passport To Friday and Two Nights In are two Instagram travel brands that have built an identity by incorporating a consistent presence into the platform's content. This provides a familiar character for the followers to follow and identify with. In a competitive industry where individuality is valued, having a persona that tourists can identify with will help you stand out.

Highlight Your Niche

Wilderness Safaris, a luxury ecotourism organisation, considers itself a guardian of the flora and fauna in selected wilderness locations. As a result, the content they publish reflects this. They attract to travellers with similar interests by establishing their niche and emphasising it with images.

Create A Viral Hash Tag Synonymous With Your Brand

When your company's travel Instagram hashtag becomes viral, you know your brand is well-established. Norwegian Cruise Line's hashtag #cruisenorwegian, which has been used to tag over thirty thousand photographs or videos, is a fantastic illustration of this.

Intrepid Travel is also doing well with their viral hashtag, #beintrepid, which has received over 20,000 tags. Encourage your clients to include your hashtag in their Instagram posts since it not only increases your brand's visibility on the platform, but it also identifies your brand as one that people trust and want to be associated with.

Host Instagram Take Over Campaigns

Hosting Instagram Take Over campaigns is an excellent method to maintain up your online presence with continual posting for people concerned with their online presence, as any travel firm should be.

If you aren't continually on the road or in the air, making site visits or attending supplier fam trips, consistently producing high-quality content might become difficult.

Allowing an influential traveller or great content creator to publish on your behalf for a few days allows you to reap the benefits of exposure with no work. For example, Sky Scanner occasionally relinquishes control to let professionals to promote a certain place on their platform.

Engage With Your Followers

Engaging with your fans is an important part of effective marketing. Instagram is a terrific venue for travel companies to show that they are committed to giving travellers with a personalised and unique experience.

Milk & Honey Travels interacts with passengers on the platform by reacting to their remarks. This gives web users a more personalised experience, as well as showcasing a real person who is ready to answer questions about a vacation offer that they have expressed interest in.

If you receive bad criticism or comments on your profile, make sure to respond with understanding and compassion. Showing your fans that you're willing to work through problems will increase their faith in your brand.

Use The Story Telling Feature

Travel Alberta and Iceland Travel are two examples of Instagram travel companies who use the storytelling tool to provide short interactive films to their followers that highlight samples of their best travel packages.

Because you only have a few seconds to capture the attention of your web visitors, videos are an effective approach to sell your message fast and efficiently.

Other Best Instagram Practices To Remember

You already know how vital it is for travel companies' Instagram profiles to post new and fantastic content on a regular basis. But did you realise that the date of publication is also significant? Schedule your Instagram posts to go live when people are using their phones.

As previously said, travellers use their mobile devices to access Instagram. As a result, it's critical to make sure your photographs are optimised for the platform. Avoid small text in your material and make sure it is properly sized.

True, travel experiences are best shared, and travel companies' Instagram material is shared by their followers. There's no denying that Instagram's sharing community is an excellent platform for showcasing your incredible content and promoting your travel services.